Frequently Asked Questions (FAQ's)
One of the hot questions about video is what should you look for in a videographer?
Well, #1 is you should never look for a Videographer. You should always look for a Video Strategist. The difference is Videographers will simply show up on set, set up and say “okay ya’ll ready?” And they really don’t have any creative process in the video.
You want a Video Strategist, someone who knows the ins and outs, someone who’s going to be a part of the creative process when they come up on set, someone who is going to take command of that situation.
- How to move the videos social media wise
- How do you get the best bang for your buck with those videos?
Video Strategists will know those things, Videographers will not.
Many people are asking what types of videos should go on your website.
So, I’m going to talk about one particular video that all websites should have, that’s the Brand Message Video. This video is about a 2-minute video and it tells top to bottom, front to back what your company does.
It tells the story of your company. You want people to visit your website look at that Brand Message video, hit play, and it tell the complete story of your company. That’s a Brand Message video and it should always be on your website. It lives on your website, not on social media.